Session 14: Marketing ESG Endeavors: Strategies for Marketing Impact and Stakeholder Engagement

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Presentation Room 2

We will provide marketers a comprehensive guide to effectively promoting environmental, social, and governance (ESG) initiatives. This session will delve into the challenges and opportunities in communicating ESG efforts to diverse stakeholders. Attendees will learn how to craft compelling narratives that resonate with consumers, investors, and regulatory bodies, emphasizing the tangible benefits and values of ESG commitments. Experts will share best practices on leveraging digital platforms, storytelling techniques, and data transparency to enhance visibility and foster engagement. This session is essential for marketers aiming to elevate their ESG messaging and drive meaningful change through informed, strategic communication. 

Speakers: Lisa Collins, Gemma Butler, Russ Avery and Kate Ford