Tom has been developing since he was six years old and has built high-end systems for many industries. Before founding Ad Signal in 2018, Tom focused on the advertising, media and entertainment industries. He discovered a number of “unfixable” issues for broadcasters, agencies and content producers. Tom founded Ad Signal to solve these issues. Ad Signal created The Clearcast Library, which is now responsible for all UK linear advertising clearance. AdSignal is one of the co-founding organizations which formed the Digital Sustainability Alliance in 2023.