As the Vice President of Product at SDVI, Chris Brähler is responsible for the strategy definition, execution, and direction of the SDVI Rally media supply chain platform. Chris leads sustainability initiatives for the company and oversaw creation of the award-winning Rally Net-zero Supply Chains initiative, whereby all customer usage of the Rally media supply chain platform is completely carbon-neutral, including the use of third-party applications. Chris was recognized as a Sustainability Champion at the inaugural NABShow Excellence in Sustainability awards in 20203. Before joining SDVI in 2016, Chris was responsible for Content and Workflow Management applications at Harmonic Inc. Chris also served as the Head of Product at Netorium GbmH in Germany.