Simon has over 30 years of experience of ‘Internet Television’, from early Video-on Demand trials to UHD-HDR sports streaming at scale. He has extensive experience in industry forums such as the ITU-T, DVB, 5-GMAG and the DTG where he is co-chair of their Technical Strategy Group.. He holds a PhD from the University of Essex and is a SMPTE Fellow. Simon is leading the LESS accord Distribution Model Shifting project.